Kiwire™ 2.0

Retargeting

27 views April 19, 2018 November 9, 2018 kabila 0

Build 9 Updates*

*This article has been updated to include Build 9 properties. Older versions might require an update if you cannot find certain functions written below.

Campaign: Retargeting

Ads Retargeting using AdWords

Keep up to trend with the new Retargeting module. Purely focused on promoting to customers in view of their past Internet activities. Retargeting module can help you to remarket the ads and promote it to a more accurate group of users based on their tracked behavior. To access the Retargeting module, click on Campaign > Retargeting on the navigation bar.

Configuration

To access Configuration module, click on Campaigns > Retargeting > Configuration on the navigation bar.

Enable Retargeting: Enable or disable retargeting.
Google AdWords Customer ID: The customer id for the Google AdWords account.
Google AdWords Global Site Tag ID: The tag id for the Google AdWords Global Site.

Campaign

To access Campaign module, click on Campaign > Retargeting > Campaign on the navigation bar. The campaign will show the listing of all the campaign created in your system.

Field Function
Name The name of the campaign.
Budget Amount The budget price for the campaign.
Status The status of the campaign whether Enabled or Paused.
Action To edit, delete or enable/disable the campaign.

To create a new campaign for the retargeting module, click on “Create Campaign” and fill in the required information.

Campaign Name: The name of the campaign.
Budget Amount: The budget price for the campaign. *Note: Amount per day.

Ad Groups

Ad Groups module will manage ad groups for retargeting campaign for out of network. To access Campaign module, click on Campaign > Retargeting > Ad Groups on the navigation bar. The ads groups will show the listing of all the ad group created in your system.

Field Function
Name The name of the campaign.
CPC BID Amount The budget price for the campaign.
Status The status of the campaign whether Enabled or Paused.
Assigned to Campaign Which campaign need to be assigned.
Action To edit, delete or enable/disable the campaign.

Campaign Name: The name of the campaign.
Bidding Amount: The offering price amount.
Campaign: Select the campaign that created earlier.

Ads

Ads module will manage the ads for retargeting campaign for out of network. To access Campaign module, click on Campaign > Retargeting > Ads on the navigation bar. The ads will show the listing of all the ads created in your system.

Field Function
Short Headline The short caption for the ad.
Business Name The name of the business.
Status The status of the campaign whether Enabled or Paused.
Action To edit, delete or enable/disable the campaign.

To create a new ad for the retargeting module, click on “Create Ad” and fill in the required information.

Field Function
Ad Group Select the ad group that created earlier.
*NOTE: The ad group cannot be changed to another ad group once ad created.
Short Headline The short caption for the ad.
Long headline The long caption.
Description The description of the the ad.
Business Name The name of the business.
Final URL *NOTE: Must start with http:// or https://
Image URL Choose the image file for URL.
*NOTE: Image aspect ratio must be (1.905:1) or (1.906:1)
Image Square URL Choose the image file for square URL.
*NOTE: Image aspect ratio must be (1:1)

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